Moral Corporation Personal Statement Example | Topics and Well Written Essays - 750 words

Moral Corporation - Personal Statement Example Moral Corporation Since every organization operates in a given community, it is important for it to pay back to the community for allowing it to run its business in the community. An organization may not be able to achieve its objectives without the involvement of the members of the society. It is, therefore, necessary that the company should take care of the interests of the society as it does with its own objectives. That is a moral corporation. An organization’s stakeholders are the key success drivers. Therefore, behaving morally towards them will give a company a good image which will motivate the stakeholders to work harder to achieve the organization’s objectives. The practice shows that companies which show moral responsibility towards its stakeholders perform better than those who do not. This is because a morally responsible organization attracts better human capital and increases the cooperation of the stakeholders in executing the company’s operations. In order for a c ompany to exercise a moral social responsibility successfully, it needs to establish a Corporate Social Responsibility Program which will ensure that the needs of all stakeholders as well as the welfare of the society are well taken care of by the company. Moral responsibility concerns an organization’s behavior towards the society as well. It means that the company should behave ethically towards the members of the community within which it conducts its business. First of all, it should be responsible for its actions. Morally responsible organizations ensure that their operations are not only in line with the law, but also responsive to the welfare needs of the society at large. Appropriate mechanisms need to be put in place in order for companies to contribute towards a sustainable working environment and economic development. One of the ways to take care of the needs and welfare of the society is environmental conservation. Organizations in such industries as oil, automobi le, and mining have a great impact on the environment by their activities. In order for such businesses to contribute to a sustainable development, they should use approaches which are able to minimize the negative impact on the environment. A profit oriented business should operate in a sustainable environment where business operations can be undertaken smoothly without major challenges. Therefore, every organization that is determined to achieve its primary objectives should take care of the environment by minimizing negative impacts on it. Oil, automobile industries among others often contribute to environmental pollution and cause greenhouse effects which are dangerous to human life and affect the climate. If human life is threatened and the climate is affected, the economic conditions of a country will be affected negatively and business environment will also be negated. In this case, the profitability of the business will decrease in the long run. Therefore, organizations must maintain a good green environment for the success of their businesses. Mining also leads to environmental degradation and pollution. This may make land unproductive and threaten human and animal life. This also leads to the unsustainable development which results in poor performance of organizations in the long run. Such businesses should, therefore, ensure that they always behave responsively towards the community by undertaking environmental-friendly or green operations. Another way by which an organization may demonstrate

Religious Influence on Japanese Art Term Paper Example | Topics and Well Written Essays - 1500 words

Religious Influence on Japanese Art - Term Paper Example Japanese art spans a wide range of media and styles including ancient pottery, wood and bronze sculptures, silk and paper calligraphy, ink painting and performing arts (Nobutaka 52). Japan has historically been subjected to invasions by new and alien cultures, ideas and religions. As the Japanese assimilated and imitated the foreign cultural and religious elements, their forms of art also took a shape influenced by the changes (Tsutsui 104). Although a majority of Japanese people are not exclusively identified as adherents of a certain religion, the strongest indigenous religion is Shinto (Sokyo 89). Buddhism and Confucianism strongly influenced prehistoric Japanese art. It was a representation of nature in a spiritual perspective unlike the secular perspective of scientific realism (Abe 64). Shinto, a form of nature worship has existed from ancient Japan (Sokyo 89). It means the way of the gods. A kami is a Shinto deity (Sokyo 90). Through Shintoism, the Japanese worshipped spirits thought to inhabit in natural phenomena like waterfalls, rocks and mountains. The kami were not initially represented symbolically, but rather, their perceived habitats were demarcated. However, with the adoption of the developed Buddhism and Confucianism styles of art, the Japanese people were prompted to introduce art into Shintoism, creating Shinto sculptures and paintings (Sokyo 101). They also created artifacts used in worship that symbolized kami. These were mostly in the form of protective items and amulets. The protective items and amulets used in the ancient Shinto religion were also a form of art (Sokyo 101). They used small wooden plaques called Ema to write and draw pictures of their wishes and placed them in shrine grounds for the wishes to be fulfilled by the deities (Abe 55). Of uda were religious talismans curved out of wood or formed from paper and metal, with names of kami inscribed on them for delivery of good luck. Paper modeling may also be traced back to daruma, which are paper doll representations of Bodhidharma, an Indian monk (Sokyo 101). The Shinto faithful used them to forward wishes to the kami. Another form of paper modeling is the inuhariko, a paper dog used to pray for good births. The Shinto also molded earthenware bells in the form of zodiacal animals called dorei, for use in prayers for good fortune. In Shinto architecture, the earliest shrines constructed to house ancestral spirits are a suggestion of the outline of single dwelling homes in ancient Japan. Similar to the ancient Japanese domestic homes, the shrines were entirely wooden (Sokyo 102). Japan’s relationship with Korea and China paved the way for the infiltration of artistic techniques and styles (Tsutsui 111). As Buddhism moved from Korea to Japan with it came artistic influences such as Buddhist texts, architecture and icons (Sugimoto 230). Art and craft specialists also migrated to Japan from China and Korea and participated in creating the new arts. With the introduction of Buddhism in the mid 6th century, Buddhist temples and Shinto shrines began to incorporate the same architectural designs. The structure of the Shinto shrines got more elaborate under the Chinese and Korean influence (Sugimoto 230). Since shrines also reflected family dignity, the designs were commissioned by noble families and many more structures were built in Nara and Kyoto cities (Sugimoto 231). Buddhist art in Japan is categorized into periods or eras. It shaped Japanese art from the 6th to the 16th century (Tsutsui 109). The Amida sect of Buddhism laid the foundation of Buddhist art in Japan. Prince Shotoku encouraged Buddhist art in the Suiko period while Emperor Shomu encouraged it in the Nara period of 645 to 784. In these eras, indigenous Shinto arts were taking the shapes of Buddhist arts and architecture, and the demand for Buddhist paintings increased among the wealthy Japanese

Implementing Digital Marketing Strategies For Nissan Micra Marketing Essay

Implementing Digital Marketing Strategies For Nissan Micra Marketing Essay EXECUTIVE SUMMARY Phonethics Mobile Media develops digital and mobile content for promotion of products and services online. There are various tools and platforms aailablc to promote offerings over the internet. To name a few. Blogging Micro-site Online Games Flash Games Banners SEO (Search Engine Optimization) Videos Picture Galleries Social Media Marketing The project required using the concept of Social Media Optimization to execute the ongoing campaigns successfully ABOUT THE INDUSTRY Digital Marketing is the promoting of brands using all forms of digital advertising. This now includes Television, Radio, Internet, mobile and any other form of digital media. Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner. Whilst digital marketing does include many of the techniques and practices contained within the category of Internet Marketing, it extends beyond this by including other channels with which to reach people that do not require the use of The Internet. As a result of this non-reliance on the Internet, the field of digital marketing includes a whole host of elements such as mobile phones, sms/mms, display / banner ads and digital outdoor. Strategies for Digital Marketing There are two basic digital marketing strategies used by current and potential customers. These two types of digital marketing are called the Push and the Pull. Their methodology for providing information to customers works as follows: Pull digital marketing the customer seeks information about products and/or services by visiting the companys sources of information searching for the specific product or service information. They are basically requesting to view this specific content. These are typically located in websites, blogs, streaming audio and video sources. Customers have found related information on other websites or been directed to the companys sources by a referring website to find the information. Advantages: No restrictions on file size No opt-in requirements Low technology requirements for the company Disadvantages:- Marketing required Little tracking of visitors No personalization to keep the visitors coming back. Push digital marketing customers are provided information by receiving or viewing advertisements digitally, such as: SMS, RSS, cellphone calls, etc., as subscribers of the latest product and service information provided by the company. Advantages Faster delivery push technologies can deliver content immediately as it becomes available. Consistent delivery some push platforms have single content types, making it difficult for the user to block content by type. Better targeting since push technology usually justifies subscription, more specific marketing data may be collected during registration, which allows for better targeting and more personalization. Better data marketing data can be correlated to each request for content, allowing marketers to see information such as user name as well as demographic and psychographic data. Disadvantages Smaller audience push technology not implemented on common platforms generally need client and/or server software before content can be created, distributed, and/or viewed. Higher cost less popular platforms may have higher implementation costs. Lesser discoverability smaller audiences mean fewer views mean less visibility in search engines. SOCIAL MEDIA PLATFORMS On average each adult with a social networking page or profile has profiles on 1.6 sites, and 39% of adults have profiles on two or more sites.Half of all current adult social networkers say that they access their profiles at least every other day. Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet. The Internet has brought media to a global audience. The interactive nature of Internet marketing in terms of providing instant responses and eliciting responses are the unique qualities of the medium. Internet marketing is sometimes considered to be broad in scope because it not only refers to marketing on the Internet, but also includes marketing done via e-mail and wireless media. Management of digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Internet marketing ties together creative and technical aspects of the Internet, including: design, development, advertising, and sales. Internet marketing also refers to the placement of media along many different stages of the customer engagement cycle through search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. In 2008, The New York Times working with comScore published an initial estimate to quantify the user data collected by large Internet-based companies. Counting four types of interactions with company websites in addition to the hits from advertisements served from advertising networks, the authors found the potential for collecting data upward of 2,500 times on average per user per month. Facebook Facebook is a social networking website launched on February 4, 2004. The free-access website is privately owned and operated by Facebook, Inc. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends and send them messages, and update their personal profile to notify friends about themselves. The websites name refers to the paper facebooks depicting members of a campus community that some US colleges and preparatory schools give to incoming students, faculty, and staff as a way to get to know other people on campus. Mark Zuckerberg founded Facebook while he was a student at Harvard University. Website membership was initially limited to Harvard students, but was expanded to other colleges in the Ivy League. It later expanded further to include any university student, then high school students, and, finally, to anyone aged 13 and over. The website currently has more than 120 million active users worldwide. Facebook has met with some controversy over the past few years. It has been blocked intermittently in several countries including Syria, Pakistan and Iran. It has also been banned at many places of work to increase productivity. Privacy has also been an issue, and it has been compromised several times. Community mindset: connect Primary demographic: 25 to 45 Ideal fit for: entertainment, lifestyle brands, and non-profits Biggest opportunity: using ads to build fans Biggest challenge: few appreciate Facebook advertising Metrics: fans, comments, likes, wall posts Helpful tools: Lexicon, ad interface, applications, analytics, connect, etc. Orkut Orkut is a social networking website that is owned and operated by Google Inc. The service is designed to help users meet new friends and maintain existing relationships. The website is named after its creator, Google employee Orkut Bà ¼yà ¼kkà ¶kten. Although Orkut is less popular in the United States than competitors Facebook and MySpace, it is one of the most visited websites in India and Brazil. In fact, as of December 2009, 51.09% of Orkuts users are from Brazil, followed by India with 20.02% and United States with 17.28%. Originally hosted in California, in August 2008 Google announced that Orkut would be fully managed and operated in Brazil, by Google Brazil, in the city of Belo Horizonte. This was decided due to the large Brazilian user base and growth of legal issues. As of July 2010, Alexa traffic ranked Orkut 65th in the world; the website currently has more than 100 million active users worldwide. Anyone of age above 13 years can join orkut. Community mindset: connect Primary demographic: 15 to 25 Ideal fit for: entertainment, lifestyle brands, and non-profits Biggest opportunity: Community building Biggest challenges: noisy; losing market share quickly Metrics: friends, favorites, groups, impressions Helpful tools: Open Platform, Orkut Promote LinkedIn LinkedIn is a business-oriented social networking site. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking. As of 21 June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide. The site is available in English, French, German, Italian, Portuguese and Spanish. Membership The membership grows by a new member approximately every second. About half of the members are in the United States and 11 million are from Europe. With 3 million users, India is the fastest-growing country as of 2009. The Netherlands has the highest adoption rate per capita outside the US at 30%. Community mindset: connect Primary demographic: 35 to 55 Ideal fit for: service providers, industry associations Biggest opportunity: creating thought leadership via QA and Groups Biggest challenge: time commitment Metrics: profile connections, best answers, group members, discussions Helpful tools: Applications, Salesforce plug-in Twitter Twitter is a social networking and microblogging service that enables its users to send and read other user messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the authors profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets-this is known as following and subscribers are known as followers. As of late 2009, users can follow lists of authors instead of following individual authors.[5][6] All users can send and receive tweets via the Twitter website, compatible external applications (such as, for smartphones), or by Short Message Service (SMS) available in certain countries.[7] While the service is free, accessing it through SMS may incur phone service provider fees. Since its creation in 2006 by Jack Dorsey, Twitter has gained notability and popularity worldwide and currently has more than 100 million users worldwide. It is sometimes des cribed as the SMS of the Internet The use of Twitters application programming interface (API) for sending and receiving SMS from other applications often dominates the direct use of Twitter. Community mindset: create (micro blogging) Primary demographic: 35 to 45 Ideal fit for: service industry Biggest opportunity: customer service, consumer insight, sales and marketing Biggest challenges: noisy; reliability issues; platform limitations Metrics: followers, @ replies, retweets, direct messages, custom hashtags Helpful tools: BingTweets, TweetBeep, TweetDeck, HootSuite, CoTweet, Mr. Tweet, Twitalyzer, blog plug-ins YouTube YouTube is a video-sharing website on which users can upload, share, and view videos. Three former PayPal employees created YouTube in February 2005. In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and is now operated as a subsidiary of Google. The company is based in San Bruno, California, and uses Adobe Flash Video technology to display a wide variety of user-generated video content, including movie clips, TV clips, and music videos, as well as amateur content such as video blogging and short original videos. Most of the content on YouTube has been uploaded by individuals, although media corporations including CBS, BBC, VEVO and other organizations offer some of their material via the site, as part of the YouTube partnership program. Unregistered users can watch the videos, while registered users are permitted to upload an unlimited number of videos. Videos that are considered to contain potentially offensive content are available only to registered users 18 and older. Community mindset: vote Primary demographic: 25 to 45 Ideal fit for: big brands and entertainment Biggest opportunity: creating viral content (e.g., United Breaks Guitars) Biggest challenges: noise; conversions Metrics: views, comments, subscribers, ratings Helpful tools: TubeMogul, YouTube Insight ABOUT PHONETHICS Phonethics Mobile Media was setup in Feb. 2006. It is essentially a Digital marketing and online promotion firm. The mission of the company- To create character-led Original Content Content Format: Short form Video, Animation Audio(15 sec 30 min) For commercial distribution on the wireless and emerging media. The company has its genesis in a 9 year old Advertising and computer film production company, Ethics. Phonethics was founded by Saurabh Gupta along with an angel investor. The company is mentored by Prof. Deepak Jain (Dean- Kellogg College) and enjoys creative support and involvement from actor, Rahul Bose. The company has two divisions: IP products Division: Creating Character led content Services division: Executing advertising corporate assignments Phonethics specializes in creation of Short From content for the Web and Mobile platforms. Content creation abilities: Identifying and conceptualization- Scripting and Storyboard Video creation Shoot, Edit and produce video products Animation 2D and 3D Audio Music and Sound Design Currently Phonethics has a library of 8 characters with fully evolved storylines. Each character is representative of a particular vertical of content. The base content for all forms of media is Video, Animation pieces with affiliate products in the form of Ringtones, Wallpapers, etc. PROJECT DETAILS Overview Campaigns Worked On: Take Care Take Charge ( An initiative by Garnier Times of India) Nissan Micra Responsibilities At Phonethics, I was absorbed as an employee and put on to the Business Development team as a team leader. The first month was clogged with sales and promotional work, where I was expected to understand their clients and working style. Combined with constant mentoring and on-the-job training, I got the opportunity to add value to myself as well as the organization. Working on two different brands catering to diverse target audiences threw light on the dynamics of the Indian Markets. In order to successfully and effectively carry out the promotional work it was necessary to understand the needs of the respective clients and cater to them. TAKE CARE TAKE CHARGE Project Overview Take Care Take Charge was promoted by Garnier and Times of India. It was a 45 day campaign built around the topic of paper recycling.  Beginning from April 22, Over the next 45 days, this campaign helped to build a greenhouse of ideas to help build a greener planet. For every idea received, Garnier and the Times of India bought 10 kilograms of used paper. And on June 5 World Environment Day the campaign culminated with an entirely recycled special edition of the Times of India. Many Sustainable solutions to environmental issues under the following broad themes: transport and vehicular pollution; heritage and cultural conservation; and biodiversity and greening were generated. All the ideas were shared on www.takecaretakecharge.in Ideas was judged on robustness, scalability, ease of implementation and cost. Ten ideas per city was finalized by the Centre of Environment Education. The shortlisted ideas was not only published in the Times of India, but also was recommended to the government for implementation. Project Objective Times of India approached Phonethics with a main objective of creating a buzz about the campaign and invite green ideas from the users across the 6 cities using TOI network as a platform. Promotional Strategies Adopted Website development Banner advertisement Search Engine Marketing (SEM), Social Media Optimization (SMO), Social Media Management (SMM) SMS Bursts Facebook Ads Project Execution Design Development of Website on the Green Theme Banner advertisements featured in TOI and allied websites. Social Media Engagement in popular social networking sites such as Facebook, Orkut and Twitter. Due to SMO, Traffic to TCTC website increased, Generating Leads The Campaign was also optimized in the Mobile world with users being able to send in their ideas using their cellphone which were featured as Daily Contributions in the website Mailer was sent to each lead asking for a proper description of the idea in the defined format. Every week , Of the ideas submitted from 6 cities , 10 of them where published as Featured Ideas the in website At end of the campaign, 60 Best Ideas from the 6 cities were published Vital Stats Impressions: 545, 29,895 Clicks: 47,565 Ideas Registered: 5000+ Page Views: 126,789 SCREENSHOTS City Specific Idea Count was displayed on the Map of India Users could send in their ideas through their mobile which is published as a daily contribution NISSAN MICRA Project Overview The All new fourth generation Nissan Micra was unveiled at the 2010 Geneva Motor Show. Nissan India was planning to launch the small car named Micra in India on 15th July 2010 and its success would play a very crucial and key role in plans of Nissan for Indian Market. New Nissan Micra would be an excellent combination of newer generation cutting edge technology, exceptional design and advanced features. Developed and built on Nissans all-new V-platform, the new Nissan Micra was designed and tested in Japan to be built in at least four overseas locations, and fine-tuned to meet the differing tastes and needs of customers in 160 countries worldwide. The main threat being faced by Nissan in India was the low brand awareness in the minds of Indians. Nissan had to tap into the small car segment that was already wrought with fierce competition. Nissan approached Phonethics Mobile Media to handle the entire digital campaign for Micra. They were concerned about getting maximum number of bookings through the 11 dealers spread across India. Project Objective(s) Create a microsite for lead generation Display banner ads on popular websites where the intended small car buying audience visits Create and maintain a fan page on the popular social networking website FACEBOOK to facilitate direct interaction with the intended target audience Run an ad campaign on Facebook Reach and interact with the prospective buyers through social media websites Promotional Strategies Adopted Do the initial research and check where competitors and other small car makers display banner ads Send greetings to individuals who have shown interest and signed up at the microsite. Create promotional messages for the activity keeping in mind the appropriate forum/community Tracking codes were implemented for independent community managers for tracking and filtering clicks and to generate accurate report of clicks. Update the microsite with the updates of the company. Project Execution The work started off by creating a microsite for generating leads and capturing interest. A FACEBOOK fan page was made and latest updates about Nissan Micra were regularly posted. Customer queries were also managed mainly dealing with the car price, availability and technical specifications. Community managers were assigned the work of posting details about the car on relevant communities and groups. The FACEBOOK fan page generated close to 2000 fans in a short span of a month. FACEBOOK fan page was integral in engaging the audience and generating brand awareness amongst the younger internet savvy crowd. Around 1000 bookings were generated even before the TV ads had started playing. Vital Stats *** Till 17th June10 Impressions: 95,88,621 Clicks: 54,447 Leads Generated: 5861 Page Views: 153,491 SCREEN SHOTS A banner ad on display at a popular website Measuring Performance The three most common ways in which online advertising is purchased are CPM, CPC and CPA CPM (Cost per Mille), also called Cost per Impression (CPI), is where advertisers pay for exposure of their message to a specific audience. Per mille means per thousand impressions or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action. The M in the acronym is the Roman numeral for one thousand. CPV (Cost per Visitor) or (Cost per View in the case of Pop Ups and Unders) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website. CPC (Cost Per Click) is also known as Pay per click (PPC).Advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words hat direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the use makes it to the target site. CPA (Cost per Action) or (Cost per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme , the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge. Similarly. CPL (Cost per Lead)advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale, Also common, CPO (Cost per Order) advertising is based on each time an order is transacted. Cost per conversion Describes the cost of acquiring a customer typically calculated by dividing the total cost of an ad campaign by the number of conversions. The Definition: Conversion varies depending on the situation: it is sometimes considered to be a lead, a sale or a purchase. CPE (Cost per Engagement) is a form of Cost Per Action pricing first introduced in March 2008.Differing from cost per impression or cost per click models, a CPE model means advertising impressions are free and advertisers pay only when a user engages with their specific ad unit. Engagement is defined as a user interacting with an ad in any number of ways. @ Phonethics The success of any running campaign can be measured and reviewed using the Google analytics tool. This tool gives a complete break up of where the traffic has originated. The tool gives details about the website from which traffic was generated the search keywords used to to reach the landing page etc. Any campaign can be reviewed on the following parameters Number of clicks received: Campaign-wise, as on any date (beginning from te 1st day of the campaign) Graphical representation of the websites through which traffic is being directed to th desired Landing page Regional graph providing details of where the clicks are coming from Number of Clicks, banner ad location wise, which can measure the effectiveness of a particular banner ad.

The American Nurses Association Code of Ethics Essay -- Ethics

The American Nurses Association (ANA) is an organization with a strong ethical foundation. Nurses in general are known as an honest and trustworthy profession in the United States. This reputation was created because of nursing organizations like the ANA. In this paper the ANA’s goals are described and tied to their ethical principles. The role and importance of the ANA’s ethical values are explored. A discussion of the ANA’s culture and ethical decision making is described. The ANA’s ethical values and how they support author’s ethical views is explained and last the ANA’s social responsibility to the community. ANA’s goals and ethical principles The ANA’s goals are to provide a unified focus of professional, competent, and ethical care to all patients. To treat every patient with dignity, respect, and compassion free from any personal judgment of race, social or economic status, personal disparities, or disregard to health status. The Nursing organization strives to provide equal care to all individuals with their primary focus on the patient, without regard to outside influences, such as the media, family, or the community. Nurses are accountable for the best welfare of the patient while in his or her care. They must respect professional boundaries, to include the privacy and confidentiality of the patient and family. Nurses must maintain a respect for human dignity, and hold in highest regard the importance of the patient’s best interests. The nurse’s duties include the responsibility to follow guidelines and regulations, acting only on duties within the scope of the professional practice. The nursing organization also has responsibilities to the public in maintaining awareness and knowledge regarding the health and welf... ...unity education and wellness and especially to the response efforts during disasters. The ANA is there for the wellbeing and ethical treatment of all mankind. Works Cited American College of Healthcare Executives. (2011). Creating an ethical culture within the healthcare organization. Retrieved from http://www.ache.org/policy/environ.cfm International Institute for Sustainable Development. (2012). Corporate social responsibility. Retrieved from http://www.iisd.org/business/issues/sr.aspx Rakichevikj, G., Strezoska, J., & Najdeska, K. (2010). Professional Ethics-- Basic component of organizational culture. Tourism & Hospitality Management, 1168-1177. Wright, D., Brajtman, S. (2011). Nursing Ethics, relational and embodied knowing: Nursing ethics within the inter-professional team. Vol.18 Issue 1, p20-30. Sage Publications at EBSCO Host

Gender-role in Advertisement Essay

This paper explores gender-role in modern advertisement. Sample modern-day advertisements will be analyzed in relation to gender-roles. Gender-role refers to a person’s way of actions and thinking that is identified as either related to male or female characteristics (Haig, 2004). It is a set of expectations on how females or males should think, behave, and feel. It is in the adolescence stage that male and females start to define their roles while their gender is intensified by conformity to transitional gender-roles in during puberty (Hill & Lynch, 1983), which indirectly signals that they begin to act in ways that resemble the stereotypic female or male of their culture (Huston & Alvarez, 1990). In addition to the demands of work and changing trends in the society and the increased number of employed mothers in the mid twentieth century, adolescents exposure to the media is considered to have a possible impact on their attitudes and perceptions about gender relationships, identity formation, and gender-roles (O’Donnell & O’Donnell, 1978; Durkin, 1986; Lovdal, 1989; Richards & Duckett, 1994; Dietz, 1998; Hovland et al. , 2005). The effects of advertisements to the perpetuation of gender-role stereotypes have received considerable importance in research and it has been debated whether it stereotyped advertisements have long term or short term impact on people’ own gender-role and whether advertisements with stereotypic portrayals gain more profit or does not have significant influence in people’s buying behavior at all. Effects of media in gender-role There are many factors that that affect gender-role development and the media is considered to be one (Golombok & Fivush, 1994; Durkin, 1995). Dietz (1998) asserted that the media, in addition to environmental or social factors, affects people’s perception of gender-roles. The impact of advertising on audiences is often explained by social learning theory or by theories that are based on it. The argument is that, as people are repeatedly exposed to advertising images, they tend to internalize the advertisers’ views of themselves and others. The more ubiquitous the images are in advertisements, and the more frequently they see the advertisements, the deeper the audience identifies with the images. In addition to social learning theory (Bandura, 1977), framing research or frame analysis, introduced Goffman (1974), was used to obtain empirical evidence regarding the effects of media portrayals in people’s thoughts and consciousness. Framing assumes that the media frame reality is used to explain how people perceive and think about gender-roles because of the things they see and experience. Framing is used as a remedy sort in selecting a particular aspect of a perceived reality in order to emphasize, convey, or interpret something. However, framing may directly or indirectly influence people’s judgments on recognizing ideas presented in advertisements (Entman, 1993). Another issue on the effects of media is identified by Mead (1962) in his theory, arguing that individuals’ characterizations in the media affect children’s attitudes, relationships with other people, and behavior expectations. When traditional feminine or masculine roles become distinctive and children starts to identify with a particular gender-role, they are likely to expect specific characteristics and behaviors from females and males. Gender-role stereotyping negatively affects young individuals’ attitudes towards males and females since traditional portrayals of women are usually portrayed as dependent, obtaining approval from family and males, weak, victims, supportive of men’s roles, sex objects, and adornment rather than individuals (Hall, Iijima & Crum 1994; Artz, Munger, & Purdy, 1999). As a result, these negative or substandard characteristics of women adversely affect children’s perception that women may ever find it difficult to attain gender equality and function as effective as men do in the society. This female portrayal restricts young females to think of achieving beyond their potential because many attributes, activities and traits are being designated as inappropriate for their gender (Dietz, 1998). Traditional stereotyped gender-role portrayals in advertisements Most advertisements portrayed both males and females stereotypically. Since 1950s, significant changes in gender-roles have occurred as the division of labor has become less distinctive and the entry of increased number of women into the workforce where professional positions, which were used to be exclusively for men, have opened opportunity for them to progress. Images of men and women in advertising in the early times have been heavily stereotyped. Men were depicted as independent, active, assertive, work-oriented while women were portrayed as dependent, passive, and domestic. Advertisements in the 1970s to 1980s continued to portray gender-stereotyping due to the difficulty of presenting people without specific gender-roles, especially when advertising specific products of particular gender. The strategies of advertisers in attracting people’s intentions and behaviors were more likely to favor gender-stereotyped representation since the public was more familiar and comfortable with gender-stereotyped advertisements (Morrison & Shaffer, 2003). Gender portrayals in the context of advertisements were found to be predominantly stereotypic with dominant males and nurturing females in the mass media, music, film, as well as the print media. Although changes in the society and culture have been apparent, advertisements still rely upon women’s roles as subordinate. Women’s subordination was a useful tool in selling a wide variety of products such as alcohol, medicine, cigarettes, perfume, and vehicles. Constant exposure to derogatory portrayals of females in advertisements may result to socially induced depression and lowered levels of aspirations in achieving ones goals. Women portrayal as subordinates has been consistently practiced and presented in advertising until today although some changes and reversions have been observed (Mclaughlin & Goulet, 1999). Advertisements usually portray men as being strong who are expected to have jobs that require much physical strength. They are portrayed as being the authority, dominant, having higher intelligence, becoming public figures, belonging to upper-middle class, being able to take medicine, law or business courses, aggressive, and sometimes gentlemen or bad guys. At home, men are portrayed to use car wax, auto parts, carpentry tools, motor oil, and lawn mowers. Women are rarely depicted as professionals in advertisements (Dietz, 1998). When women in advertisements are presented as professionals or experts in the products they advertise, they are often backed up by male figure or an authoritative male voice-over to strengthen the efficiency of convincing the audience since males were viewed as the authority (Lovdal, 1989). In traditional male magazines (e. g. , Esquire and Field & Stream), gender-role stereotyped advertisements that portrayed men with masculine or manly activities have not decreased as much as the traditional female and general interest magazines. Although there have been some trends toward less stereotypic portrayals of masculine images in some print media advertisements, the traditional stereotype of the male gender still provides cultural representation (Furnham & Thomson, 1999) Women are stereotypicly depicted in relation to beauty, physical attraction, family, domestic responsibilities, parenting, occupations such as teacher, waitress, masseur, bride, actress, secretary, vendor, household cleaners, maid, model, guest relations officer, and the like, as well as negative representation like evil, witch, possessions of men, passive, deferent, object for men’s pleasure. At home, women are portrayed to take care of every member, do all the chores, and maintaining relationships. They are often portrayed as supportive wives, mothers, sex objects, dependents, lack exploration, skills, knowledge, credibility, self-expression, and sense of mastery. Advertisers market products in magazines, like in television, using young, professional women as a product of beauty techniques and methods in order to attract and keep handsome, lucrative, and sophisticated men. Comic strips and children’s books also continued to adopt and support traditional portrayals of women in the society. For instance, illustrations show traditional female activities or a situation in which there is a dutiful wife in the bathroom or kitchen wearing an apron to model cleaning products, kitchen wares and appliances or food (Dietz, 1998; Peirce, 2001).

Doing Christian Ethics from the Margins Essay

Book Review: Doing Christian Ethics from the Margins Dr. David Traverzo Christian Ethics Gregory A. Keels 02/13/2012 Doing Christian Ethics from the margins is all about helping people explore the ethical issues of the marginalized. This book reveals as to how people who live in the margins of society deal with ethics. Also this book reveals how the same marginalized people worldview is different from the dominate culture who is not apart of the marginalized. This book is divided into four sessions, the first section dealing with theory while the last three gives specific case studies to the theory. The first session titled Ethical Theory deals with how Christian ethical systems are formed. The author Miguel A. De la Torre gives his understanding of ethical theory. The first main and important statement he makes in this section is when he talks about ethics being done in a particular social location. When he stated that it proved that ethics and social welfare comes together. A person’s upbringing and social surroundings affects his or her ethics. Also in this section the author talks about how white males generally dominated the academic ethics. This domination has many pitfalls. Some of these pitfalls include spiritual concerns that are excluded from social concerns, individualism, grace in favor of works, thinking more of heaven instead of the here and now, and failure to come up with a transformation praxis. These pitfalls reinforce ideologies of power that are connected to unjust social structures that include racism, classism, and sexism. The author puts up a challenge to every single reader to come up with a code of ethics that will identify with the example of Christ of standing against the ppressed. In the other three parts of the book the author gives case studies and show how his own hermeneutic circle applied to different ethical situations such as relationships, business, and global relationships. in each section there are four chapters. the first chapter explains the topics and the other three explains the topic with case studies. The hermeneutic circle is made up of five steps. In each of those five steps a per son’s worldview ethics is challenged and encourages the person to be more engaged in social transformation. The steps include observing, reflecting, praying, acting, and releasing. This pattern is a continuous circle repeating itself over and over. The significance of this book to the church is great significance. This model the author has presented could be used greatly in the church. When I was looking at this model I felt this is what the church should be doing. The church is only effective if it is active in the community. The church should be able to see what the need of the community, pray on it, act on it and then move onto the next need. Part of Christian ethics is doing the right thing when the problem is presented. Two of the case studies that I felt can greatly impact the church was the case studies on global and national poverty. the church has always played a major role in helping the poverty both globally and nationally. However I believe that the church need to realize that poverty is more then just not having any food or being homeless. Poverty is connected to social class. It is connected to those who can afford an education and those who can not. Poverty is also connected to those who can get hired for the high paying jobs and those who can only get the jobs that pay minimum salary and is not enough to raise a family. The church can do a better job in helping in that area. The main part of a Christian’s ethics is helping those who are in need. This is our primary responsibility. So in order to fulfill that responsibility we must understand the whole issue of poverty. The significance this book has on the society can be great. However I believe the church and society must be connected together. This helps those who read it understand the problems of the marginalized and how it can be addressed. It would be really helpful if those who were from the groups who hold the most power read this book for a better understanding of how the actions they do affect those who are marginalized. Just like I stated with the church and its response to poverty the society has to have the same response. However since the society is not the church the ethical response would be different. Those who are in high powerful positions have the ethical obligation to assist those who are in the marginalized. However what we see is those people exploiting the marginalized. When it comes to ethics as a whole this book as revealed to me no matter what position you are connected to rather it is Christian ethics, business ethics, or society ethics you have an obligation to help those who do not have the power to help themselves. It is not just about poverty either. There is an ethical obligation to help the marginalized when it comes to things like affirmative action, war, the environment etc. A strength I found in this is how the author used real life examples in his case studies that included people who were marginalized. By using real life stories it brought a whole new experience than from a typical text book. This help take the readers from a spectator view to an up close and personal view of what it is like to be in the marginalized. Another strength I felt the author had was the discussion questions at the end of each chapter. These discussion questions help the reader reflect and understand more about the marginalized. Also these discussion questions help the reader form a more solid ethic for the marginalized. The main weakness I saw in this book is how the author did not really go through the whole hermeneutic cycle. In each case study the first three cycles were used. It would have been better if the author used the whole cycle so that the reader could get a full example of how the cycle is used and the outcome of the cycle. Also it would have been helpful if the author had given some examples where this cycle has not worked. Perhaps it would even be helpful if the author had limited to just once case study in each section and go more in depth as to how the cycle worked in the case study. Overall I strongly recommend this book to those who have a desire to get an action plan that will have an impact on dealing with the marginalized. De La Torre makes a great case in challenging those who are in the dominate culture to give up the heavy power and special privilege they have so that those who are in the marginalized can live a better life. With making this challenge the author has given great tools for those who are committed to seeing the transformation of the marginalized. While this seem like a no brainer to some it might be still difficult for those in the dominate culture to accept. Some people might just not see how the dominate culture affects the marginalized while others feel they are doing just enough. Also you might get those who will say they will embrace De La Torre’s model but will fail to actually attempt to do it. It is going to take a lot of work and sacrifice to see true change. Who is willing to actually do that hard work? Who is going feel it is actually worth it? Regardless of where you fit in the spectrum we all have to do our part. If we all do not step in and say we are willing to make the sacrifices need to see a transformational change then regardless of what one group does it will not work. this has to be a group effort. I believe this is the point De La Torre was trying to bring across.

Exploratory research Essay Example

Exploratory research Essay Example Exploratory research Essay Exploratory research Essay equipment cost ,location Their budget for the advertisement, media promotion employees bonus, and customer loyalty plans and the other resources as well like: Suppliers can give information about market trends, motorists activities, popular sales products, price negotiations and supply quantities. Contractors can give feedback on client attitude. They can tell you what type of gardening are popular in these days. Networks will inform of industry activities, innovation, new products and services techniques and new markets. Satisfaction levels for customers services product quality, availability, advice, response, time and pricing. 2. 3 Possible Research location According to the case study D. A garden is located in main road, opposite a small shopping centre thats include a supermarket, departments store, cafe ND 12 specialty shops. Large Bunging store is also located in 2 kilometers down the road. We have to analysis of opportunities area and trying to improve that area, and also find the weakness from the previous data and overcame that for the future. 2. 4 Planned research methodologies. Exploratory research aimed at gaining a better understanding of a problem or factors surrounding the problem. Exploratory research often concludes that a perceived problem does not actually exist.. The Internet allows for research methods that are more interactive in nature. Exploratory research often relies n secondary research such as reviewing available literature and/or data, or qualitative approaches such as informal discussions with consumers, employees, management or competitors, and more formal approaches through in-depth interviews, focus groups, projective methods, case studies or pilot studies. It should draw definitive conclusions only with extreme caution. Descriptive research obtains information and data in the form of facts and figures related to a specific topic or problem. Descriptive research is replanted and provides definitive data that can used to draw conclusions. Descriptive research cannot be used to create a causal relationship, where one variable affects another. In other words, descriptive research can be said to have a low requirement for internal validity. The description is used for frequencies, averages and other statistical calculations. Often the best approach, prior to writing descriptive research, is to conduct a survey investigation. Descriptive research may include observation and survey. Although the data description is factual, accurate and systematic, the research cannot describe what caused a situation. Causal research involves a ambition of exploratory and descriptive research. This research is aimed at identifying cause and effect relationships between actions and reactions. Casual research might include searching for something on the Internet or giving data of any organization. It differs from scientific research that is considerably more formal and rigorous in nature and causal research that investigates the effect of one thing on another, the data or information we got from the customers, suppliers and other sources from that information we have to change the market strategy of D. A gardening for profit minimization. 2. The sample size and nature of your sample They are getting 200 to 300 hundred customers in day they are trying to do best in a future and they want 400 hundred customers in a day You can come here and enjoy our products. Weekly Monthly Daily Questioners could be given to Customers who visit the cafe so their demand could be known or customers in the shopping centre or in the cafe could be observed to know which type of food is most demanded by the customer. Nature of sample they have 1400 hundred regular customers in a weak and they want to be around 2000 customer in a weak. 2. 6 The time required and available The time constraints at the project scoping stage refer to the conflict the sometimes occurs between the estimated time that the research will take, and the available time that the client is willing to allow. This time should refer to how quickly they are expecting results. (8) Data Gathering Approach Quantitative because figures are needed for better research to be done 3. 1 Types of Data required Primary research data means seeking data that does not already exist. It is getting original data that is not available anywhere else and can only be obtained by communication with people or making observation about people ND situations . Primary data is usually the most expensive form of data gathering. It is also most valuable, as the data gathered for a specific organization. Three basic means of obtaining primary data are observation, surveys, and experiments. The choice will be influenced by the nature of the problem and by the availability of time and money. In D. A. Gardening the survey method is useful then other two. Secondary research data is always easier and cheaper to obtain than primary data but it should always be critically evaluated prior to use. Secondary research means seeking data that already exists, such as facts and figures. Common sources of secondary data for social science include censuses, organizational records and data collected through qualitative methodologies or qualitative research. Primary data, by contrast, are collected by the investigator conducting the research Sources of data Internal data Customer database past marketing data and/or reports Competitor information gathered by staff. External data Information from publications, such as those available through a literature search Data and information collected by industry experts ,trade associations, r professional associations Information and data from government sources such as the Australian bureau of statistics. Data Gathering Methods Focus group, literature search, Questionnaire surveys, news paper. Quantifying data Sampling is a process where a small portion of the population is used to collect data from Sampling is a process where a small portion of population is used to collect data from which judgments are made about the entire population Because if you were hired to find out how customers evaluated the store compared to competitors, would you try to contact everyone that lives and works in the local area.

Free Essays on Themes

The theme of a story represents the central conflict going on over the course of the whole story. A story can have several themes at one time. â€Å"Young Goodman Brown†, written by Nathaniel Hawthorne is an example of a story with many themes. The two major themes throughout the story are the conflict of good vs. evil and morality vs. temptation. Another more minor theme in story is person vs. insanity. In the theme of good vs. evil, Goodman Brown is faced with the decision of staying with his Christian faith or joining the evil side. When hiking through the woods to the Satan-worshiping spot with the other man, Goodman Brown wants to go back to Salem to be with his wife since he kept up his end of the bargain. He tells the other man, "Friend, having kept covenant by meeting thee here, it is my purpose now to return whence I came."(132) He says this because he feels like he is betraying his religion by staying with this man. Another way to relate this theme is that Goodman Brown seems like the only person in the town who has not yet converted to Satanism so he may drop his Christian ways just to be like everyone else. A final way to relate it is Goodman Brown trying to protect his wife from becoming a Satanist. At the dark mass he attempts to convince his wife that Satanism is not the way to go, and that she should maintain her current Christian beliefs. This theme of good vs. evil covers the entire story because the whole thing revolves around a man split between going to a Satanist mass or avoiding it and remaining a Christian. In the theme of morality vs. temptation, Goodman Brown has to either follow what he knows is right, or do what everyone else is doing. One time when he encounters this theme is when he thinks his wife is dead when he is out in the woods sitting. A pink bow falls from the sky, lands in his hands, and he thinks his wife is gone. When this happens he decides that the world is given to... Free Essays on Themes Free Essays on Themes The theme of a story represents the central conflict going on over the course of the whole story. A story can have several themes at one time. â€Å"Young Goodman Brown†, written by Nathaniel Hawthorne is an example of a story with many themes. The two major themes throughout the story are the conflict of good vs. evil and morality vs. temptation. Another more minor theme in story is person vs. insanity. In the theme of good vs. evil, Goodman Brown is faced with the decision of staying with his Christian faith or joining the evil side. When hiking through the woods to the Satan-worshiping spot with the other man, Goodman Brown wants to go back to Salem to be with his wife since he kept up his end of the bargain. He tells the other man, "Friend, having kept covenant by meeting thee here, it is my purpose now to return whence I came."(132) He says this because he feels like he is betraying his religion by staying with this man. Another way to relate this theme is that Goodman Brown seems like the only person in the town who has not yet converted to Satanism so he may drop his Christian ways just to be like everyone else. A final way to relate it is Goodman Brown trying to protect his wife from becoming a Satanist. At the dark mass he attempts to convince his wife that Satanism is not the way to go, and that she should maintain her current Christian beliefs. This theme of good vs. evil covers the entire story because the whole thing revolves around a man split between going to a Satanist mass or avoiding it and remaining a Christian. In the theme of morality vs. temptation, Goodman Brown has to either follow what he knows is right, or do what everyone else is doing. One time when he encounters this theme is when he thinks his wife is dead when he is out in the woods sitting. A pink bow falls from the sky, lands in his hands, and he thinks his wife is gone. When this happens he decides that the world is given to...

A Filmic Analysis of Hamlet Essay Example for Free

A Filmic Analysis of Hamlet Essay Film (1251) , Hamlet (634) , Claudius (325) , Polonius (224) Haven't found the essay you want? Get your custom sample essay for only $13.90/page ? Shakespeare’s Hamlet inspired many film directors to adapt the play onto the big screen. In Kenneth Branagh’s version, he takes on the challenge of both directing the film and portraying Hamlet. In Marco Zeferelli’s edition, celebrated actor Mel Gibson stars as Hamlet. The directors use different aspects of cinematography and mise-en-scene to depict distinctive interpretations of the famous â€Å"To be or not to be† soliloquy. Branagh interprets the scene as a contemplation of Hamlet’s decision whether to kill himself or Claudius, whereas Zeferelli construes the scene as a deliberation of life, death, and the afterlife. Branagh uses props, varied camera angles, and thoughtful acting to describe the â€Å"To be or not to be† soliloquy as a brooding decision haunting Hamlet of action versus inaction. Branagh begins the soliloquy facing a two-way mirror, with Polonius and Claudius hidden behind it. The audience sees Hamlet staring directly at himself, while also facing the concealed men behind the mirror. This personifies the idea that Hamlet is hesitant about taking action against his own life or taking the life of Claudius: â€Å"Whether ‘tis nobler in the mind to suffer / The slings and arrows of outrageous fortune, / Or to take arms against a sea of troubles / And, by opposing end them† (3. 1. 65-68). The camera angle consists of a medium close-up on the intense concentration of Branagh’s face, expressing the critical contemplation of his life and Claudius’s. Later in the soliloquy, Hamlet uncovers a bodkin, pointing the weapon towards the two-way mirror in a manifestation of action versus inaction. The lighting of the scene highlights Branagh’s face and disposition with explicit detail, leaving no question to the viewer about his intent on either killing himself or Claudius. However, Branagh neglects to analyze Hamlet’s actual contemplation of death itself. Zeferelli focuses on Hamlet’s reflection of death as an experience and also the ambiguity of the afterlife. Mel Gibson recites the â€Å"To be or not to be† soliloquy in a royal tomb where his father is buried. The morbid setting suggests a theme of death. The low-key lighting emphasizes an ominous quality associated with Hamlet’s musing of the afterlife. Gibson meticulously edges through the graves, using composed speech to reflect upon his life and the life of his father: â€Å"For in that sleep of death what dreams may come, / When we have shuffled off this mortal coil, / Must give us pause. There’s the respect / That makes calamity of so long life† (3. 1. 74-77). Hamlet believes that the hardships of life become resolute through death. The turmoil of human affairs perishes along with an individual’s life. Gibson’s acting and disposition suggest that he thinks death is more appealing than life. His ponderings are not a question of action and revenge but a question of the actual prospects of death and what comes after death. The setting in a tomb highlights this as well as Gibson keenly looking up towards heaven during the soliloquy. Although the two directors interpret the â€Å"To be or not to be† soliloquy differently, similarities exist between the two scenes. The acting of Branagh and Gibson both reflect deep contemplation; Branagh being more concerted and Gibson being more reflective. Both actors use Shakespeare’s words very thoughtfully and precisely, and keep their voices in a soft but convincing monotone. The camera angles of the scenes are also similar with the shot situated intently on the actors’ faces, either focused in a fixed position on Branagh to represent great credence or zooming in slowly on Gibson’s face to represent a more reflective quality. Both directors do an exceptional job conveying the message that their cinematographic and acting choices suggest. The â€Å"To be or not to be† soliloquy is interpreted in many different ways, but Branagh and Zeferelli artfully choose one aspect of the scene to focus on. A Filmic Analysis of Hamlet. (2016, Sep 14).

How Media Coverage of War Affects Presidents and Their Policy Making Research Paper

How Media Coverage of War Affects Presidents and Their Policy Making - Research Paper Example The media has played an enormous role in the war on terror. The intricate and detailed coverage of the 9/11 attacks on the World Trade Center were seen by the entire world and led to an extremely emotional response from the American people. The images were associated with terrorism and the knee jerk response of most Americans called for bombing anyone who was responsible for such a hideous act, thus forming the base for any violent response from the US government. This paper shall underline the importance of the media in the coverage and conduct of Warfare, how terrorist groups use the media to spread their message, how the media uses terrorists to further their objectives and the impact of these events on government policy matters. The importance of Media in the Coverage and Conduct of the War: The media has become an important factor in the war on terrorism. The war not only takes place in Afghanistan, but has repercussions for the millions of viewers witnessing the events first ha nd(Shpiro 2002). The 9/11 attacks have dramatically changed the perceptions of millions around the world on terrorism and perceived threats. Modern wars take place as much on TV screens as on the battlefield. Media coverage not only influences public opinion, it also has a lasting impact on national government policy decisions(Shpiro 2002). The technological enhancement that has taken place in the latter half of the 20th century and the 21st century has enabled the media to broadcast, report and inform the masses of what is happening on ground immediately after the occurrence of the event. While the events of the world wars could be censored, abandoned or edited significantly before they reached audiences, such actions are not possible with the advent of modern technology and the race for ratings between media outlets that demands immediate coverage. An important impact of the increase in the influence of media is that military operations have significant elements of media policy. T he speed of the coverage of events means that policy decisions regarding the media need to be made ahead of the event. These policies are the ways in which the military and political leadership handle media aspects of conflicts. The range of these policies encompasses decisions on matters such as censorship, legal restrictions, abandonment of coverage, etc. This policy sets to further the political aims of warfare. Warfare media policies have been a subject of considerable research throughout the 20th century. These policies developed in several phases throughout the last three decades of the 20th century. Before the tremendous technological enhancements, governments sought to censor the flow of any form of information from the battlefields. Both of the world wars saw censorship and controlled coverage rule the flow of information. The purpose of this strategy was to identify the specific news that could be covered and avoid embarrassments. The media was also used for propaganda to justify government actions. The impact of the Vietnam War: The Vietnam War was the first major conflict that brought the bloodshed on the TV screens of the common man. The coverage of the war was very close to real time and Americans felt the pain that the people of Vietnam went through throughout the conflict. The policy set at the outset of the conflict sought to give journalists free access to the entire conflict. The policy was set without due consideration to the political repercussions of comprehensive

Performance management Case Study Example | Topics and Well Written Essays - 500 words

Performance management - Case Study Example In PMP, an on-going process of communication is developed between the supervisor and the employee throughout the year in achieving the objectives of the organization. This view is shared by the U.S. Office of Personnel Management as a cycle of systematic process that involves its employees in the process in the improvement of organizational effectiveness in accomplishing its goals. This cycle shown at left, consists of planning the work and setting expectations; a continuous monitoring of performance; development of the capacity to perform; rating of performance periodically, and recognition thru reward of a good performance (U.S Office of Personnel Management, n.d.) In Colorado State, a Performance Management Program is a state-mandated program, wherein Colorado Boulder University is required to implement for its state-classified employees (Office of Labor Relations). Rees, 2011 said that in order to become a classified employee, Colorado system requires some standards such as one s hould be a resident of Colorado State, and must qualify in the standards set in the merit system. The Classified employees are part of the Colorado Classified Personnel System.The performance system of the Colorado State is done in three parts: the achievement pay, sound performance management pay and dispute resolutions (Rees, 2011).

Working at McDonald's Essay Example | Topics and Well Written Essays - 750 words

Working at McDonald's - Essay Example The apparent reasons that were disclosed by the author included affecting academic performance in a negative manner; apparently imparting skills that are not sufficiently applicable in future endeavors; and reportedly skew the values that are supposed to focus on adherence to ethical, moral and legal standards. Evidently, Etzioni indicated that the nature of the jobs provided in these kinds of establishments is highly uneducational. For one, the tasks and responsibilities were routinary, highly automated, structured, and leaves little grounds for instilling the teen-agers skills to develop creativity and innovativeness in the work setting. Another set of reasons contended by Etzioni that contributes to McDonald’s being bad for one’s kids are that these jobs provide few opportunities for career promotions or for the development of marketable skills, and more importantly, take greater amounts of time that compromise academic attendance and performance. Likewise, without a mple adult supervision, no governance and strategic guidance is provided to teenagers working in McDonald’s; and the apparent remuneration enables these teenagers to gain access to temporary fads and short-term pleasures that do not focus on the development of long-range planning on being financially mature and responsible citizens. Part 2: Critical Response Etzioni’s points of discussion and arguments were effective in terms of the ability of the author in relaying the message in a clear and concise manner. For instance, the subject or thesis statement was revealed at the first line where it was indicated that â€Å"McDonald’s is bad for your kids†¦ (particularly) to the jobs teen-agers undertake† (Etzioni 283). Then, succeeding statements provided the needed support for this main point. To support this main argument, for instance, Etzioni provided the following reasons to justify that McDonald’s is bad for kids in terms of providing employme nt at this particular fast food chain: (1) these jobs were asserted to â€Å"undermine school attendance and involvement, impart few skills that would be useful in later life, and simultaneously skew the values of teen-agers† (Etzioni par. 3); (2) these jobs are highly uneducational; (3) the hours and working days were reported to be too long; (4) supervisory techniques impart wrong lessons in terms of compliance that was described as blind obedience, as well as shared alienation with the boss (Etzioni par. 14), and inappropriate and insufficient (where teens were reported to supervise peer teens); (5) inconsistency in administrative or supervisory governance (too tight or too loose); and (6) pay apparently spent on â€Å"flimsy punk clothes, trinkets, and whatever else is the latest fast-moving teen craze† (Etzioni par. 18). Another reason why one strongly believes that Etzioni presented effective arguments to support his main point is that the author used and cited p revious studies to validate statements that were presented. There were two studies noted and cited as needed: the 1984 study apparently made by Ivan Charper and Bryan Shore Frazer which supposedly relied on responses made by teen-agers from the questionnaires that were designed; and the 1980 study conducted by A.V. Harrell and P.W. Wirtz that aimed to determine the unemployment rate of those who were previously employed at fast food chains as compared to those who stayed in school. In addition, some statistics and figures were cited to support other arguments. The assertion that teen-agers render long days and hours working at fast-food chains cited the Charper and Frazer study which disclosed that more than 30 hours per week were rendered by a third of the employees or approximately 33%; 20%

Signal-Tek Corporation Case Study Example | Topics and Well Written Essays - 750 words

Signal-Tek Corporation - Case Study Example Two larger instrument manufacturers have been taking some of the division’s market shares by offering low-cost products at a quicker rate. STC has been unable to keep up with the competition resulting in a reduction in their workforce by 15 percent. In 2002 STC was awarded a contract with the U.S. Army by offering the lowest cost on signal generators. However, their calculated costs were based on old data. Their plan is to produce newer and more efficient models. Major Problem STC’s first major problem was their lack of focus on timely goals and their inability to produce low-cost, solid-performance, and high-reliability instruments. Due to the aforementioned, larger manufactures are taking over their division market shares and STC’s work force had to be reduced by 15 percent which also reduces their rate of production. Secondly, the supply department does not have a formal engineering background making their situation worst when compiled with the fact that there is no cohesion between the engineering department and themselves. For low-cost and efficient production of quality instruments both the expertise of the engineering and supply departments are needed to work collaboratively together from beginning to end. Lastly, STC should have never made a bid with the U.S. Army based off of old data for material and production costs. Possible Solutions/Alternatives A. The engineering department collaboratively working with the supply department can reduce costs and improve efficiency. B. Research and an assessment of production should be implemented before any new project and an assessment should be conducted on why the organizations old methods were not working. C. The engineering department collaboratively working with the supply department while conducting research to produce better results would be the best alternative. D. The advantage of both departments working together would be the result of better efficient instruments offered at a lower -cost. The disadvantage may be the clashing of ego’s that one department knows more than the other. The advantage of taking time out to conduct research and do an assessment would be the result of a better understanding of the situation at hand. The disadvantage of this would be biases getting in the way of containing valid facts. Choice and Rationale The best choice would be to start at the bottom level and get the engineering and supply department to engage in their projects together. I would set up a mandatory meeting for these departments and list the advantages of both working together and the great outcome it would produce for the organization as a whole including increased job security. Questions 1. Early supply management involvement can assist in low-cost and timely new product development by using their buying expertise to spot the best quality deal. 2. Supply management’s involvement enhances an early supplier involvement program by giving first-hand knowled ge on their expertise of buying. The potential benefits of this are reducing costs and improving efficiency which creates better job security and a healthier work environment. 3. The division can increase cooperation/communication between the engineering and supply departments by first establishing a meeting and presenting factual data on the benefits of their collaboration which includes increased job security. 4. Standardization will greatly improve the new product development by keeping everyone on the same page which decreases confusion and increases efficiency. 5. More effective supply management involvement changes engineering’s role by adding buying knowledge to their list of skills. 6. The division can help to expand supply management’

Team Communication Essay Example | Topics and Well Written Essays - 1000 words

Team Communication - Essay Example However, many people involved into this type of interpersonal relations are not fully aware about the rules and logic of team communication. This knowledge is especially important for those who supervise and direct work of teams, namely managers and coordinators. These people spend most of their working hours communicating with their subordinates: participation in planning, organizing, controlling, and supervising activities, preventing and resolving conflicts between the personnel, scheduling and many other tasks that define the nature of team work. Communication between people is a very complex process that includes several equally important aspects. Defining it as a process we mean that it is not static set of behaviors or object we can hold in hands. As David Berlo (1960), the famous expert in team communication, believes, "if we accept the concept of process, we view events and relationship as dynamic, ongoing ever-changing, continuous. When we label something as a process, we also mean that it does not have a beginning, an end, a fixed sequence of events. It is not static, at rest. It is moving. The ingredients within a process interact; each affects all of the others" (p.6). Team or group communication includes "a relatively small number of persons who have a mutually interdependent purpose and a sense of belonging, demonstrate behavior based on norms and values, use procedures accepted by the group, and interact orally" (Pearson, 1994, p.211). This definition mirrors the structure of team communication. Social psychologists long ago identified certain circumstances under which group communication is more appropriate than any other: 1. When a variety of entirely different ideas is better than several ideas that have much in common. Presence of others involved into similar activity encourages the process of thinking in each individual member of the group making them generate new ideas. 2. When members of the group express a strong desire to be involved into the process of decision making and discussing problems. In such situation, group communication helps avoid tension that would have inevitably appeared in case the group's members are denied such opportunity. 3. Team communication plays the key role when commitment of its members is at stake. It is a common knowledge that decisions put into place without agreement of people whom they concern have good chances to meet unexpected resistance. For instance, if a manger determines his subordinates' duty list without discussing it with them, there is a great probability that majority of the subordinates will express strong resistance. 4. And sometimes when a group decision is an essential condition it is appropriate not to ask the members privately, but to let them discuss the problem in group and made a common decision (Pearson, 1994, pp.211-214). Presence of others dramatically transforms behavior of separate individuals as well as their way of thinking. In order to understand the reasons for these changes we should analyze the unique characteristics of small groups, and first of all group norms, roles, leadership, member satisfaction, commitment, and productivity. Norms is a distinctive characteristic of groups. Basically, norm is "an expected standard of behaviour and belief established and enforced by a group" (Franzoi, 1996, p.261). The word "standard" includes

Working at McDonald's Essay Example | Topics and Well Written Essays - 750 words

Working at McDonald's - Essay Example The apparent reasons that were disclosed by the author included affecting academic performance in a negative manner; apparently imparting skills that are not sufficiently applicable in future endeavors; and reportedly skew the values that are supposed to focus on adherence to ethical, moral and legal standards. Evidently, Etzioni indicated that the nature of the jobs provided in these kinds of establishments is highly uneducational. For one, the tasks and responsibilities were routinary, highly automated, structured, and leaves little grounds for instilling the teen-agers skills to develop creativity and innovativeness in the work setting. Another set of reasons contended by Etzioni that contributes to McDonald’s being bad for one’s kids are that these jobs provide few opportunities for career promotions or for the development of marketable skills, and more importantly, take greater amounts of time that compromise academic attendance and performance. Likewise, without a mple adult supervision, no governance and strategic guidance is provided to teenagers working in McDonald’s; and the apparent remuneration enables these teenagers to gain access to temporary fads and short-term pleasures that do not focus on the development of long-range planning on being financially mature and responsible citizens. Part 2: Critical Response Etzioni’s points of discussion and arguments were effective in terms of the ability of the author in relaying the message in a clear and concise manner. For instance, the subject or thesis statement was revealed at the first line where it was indicated that â€Å"McDonald’s is bad for your kids†¦ (particularly) to the jobs teen-agers undertake† (Etzioni 283). Then, succeeding statements provided the needed support for this main point. To support this main argument, for instance, Etzioni provided the following reasons to justify that McDonald’s is bad for kids in terms of providing employme nt at this particular fast food chain: (1) these jobs were asserted to â€Å"undermine school attendance and involvement, impart few skills that would be useful in later life, and simultaneously skew the values of teen-agers† (Etzioni par. 3); (2) these jobs are highly uneducational; (3) the hours and working days were reported to be too long; (4) supervisory techniques impart wrong lessons in terms of compliance that was described as blind obedience, as well as shared alienation with the boss (Etzioni par. 14), and inappropriate and insufficient (where teens were reported to supervise peer teens); (5) inconsistency in administrative or supervisory governance (too tight or too loose); and (6) pay apparently spent on â€Å"flimsy punk clothes, trinkets, and whatever else is the latest fast-moving teen craze† (Etzioni par. 18). Another reason why one strongly believes that Etzioni presented effective arguments to support his main point is that the author used and cited p revious studies to validate statements that were presented. There were two studies noted and cited as needed: the 1984 study apparently made by Ivan Charper and Bryan Shore Frazer which supposedly relied on responses made by teen-agers from the questionnaires that were designed; and the 1980 study conducted by A.V. Harrell and P.W. Wirtz that aimed to determine the unemployment rate of those who were previously employed at fast food chains as compared to those who stayed in school. In addition, some statistics and figures were cited to support other arguments. The assertion that teen-agers render long days and hours working at fast-food chains cited the Charper and Frazer study which disclosed that more than 30 hours per week were rendered by a third of the employees or approximately 33%; 20%

Team Communication Essay Example | Topics and Well Written Essays - 1000 words

Team Communication - Essay Example However, many people involved into this type of interpersonal relations are not fully aware about the rules and logic of team communication. This knowledge is especially important for those who supervise and direct work of teams, namely managers and coordinators. These people spend most of their working hours communicating with their subordinates: participation in planning, organizing, controlling, and supervising activities, preventing and resolving conflicts between the personnel, scheduling and many other tasks that define the nature of team work. Communication between people is a very complex process that includes several equally important aspects. Defining it as a process we mean that it is not static set of behaviors or object we can hold in hands. As David Berlo (1960), the famous expert in team communication, believes, "if we accept the concept of process, we view events and relationship as dynamic, ongoing ever-changing, continuous. When we label something as a process, we also mean that it does not have a beginning, an end, a fixed sequence of events. It is not static, at rest. It is moving. The ingredients within a process interact; each affects all of the others" (p.6). Team or group communication includes "a relatively small number of persons who have a mutually interdependent purpose and a sense of belonging, demonstrate behavior based on norms and values, use procedures accepted by the group, and interact orally" (Pearson, 1994, p.211). This definition mirrors the structure of team communication. Social psychologists long ago identified certain circumstances under which group communication is more appropriate than any other: 1. When a variety of entirely different ideas is better than several ideas that have much in common. Presence of others involved into similar activity encourages the process of thinking in each individual member of the group making them generate new ideas. 2. When members of the group express a strong desire to be involved into the process of decision making and discussing problems. In such situation, group communication helps avoid tension that would have inevitably appeared in case the group's members are denied such opportunity. 3. Team communication plays the key role when commitment of its members is at stake. It is a common knowledge that decisions put into place without agreement of people whom they concern have good chances to meet unexpected resistance. For instance, if a manger determines his subordinates' duty list without discussing it with them, there is a great probability that majority of the subordinates will express strong resistance. 4. And sometimes when a group decision is an essential condition it is appropriate not to ask the members privately, but to let them discuss the problem in group and made a common decision (Pearson, 1994, pp.211-214). Presence of others dramatically transforms behavior of separate individuals as well as their way of thinking. In order to understand the reasons for these changes we should analyze the unique characteristics of small groups, and first of all group norms, roles, leadership, member satisfaction, commitment, and productivity. Norms is a distinctive characteristic of groups. Basically, norm is "an expected standard of behaviour and belief established and enforced by a group" (Franzoi, 1996, p.261). The word "standard" includes

Human Trafficking of Young Women to be sold in Prostitution Essay Example for Free

Human Trafficking of Young Women to be sold in Prostitution Essay Before going into details, it seemed important to define what human trafficking is. Human trafficking regardless of its type is a criminal offense. The UN Convention against transnational crime define human trafficking as â€Å"the recruitment, transportation, transfer, harboring or receipt of a persons, by means of the threat or use of force or other forms of coercion, of abduction, of fraud, of deception, of the use of power, or of a position of vulnerability or of the giving or receiving of payments or benefits to achieve the consent of a person having control over another person, for the purpose of exploitation† (UN Resolution 25, 2001, cited by Vandermey, Meyer, Rys, and Sebranek 2009, p. 246). Under Trafficking Victims Protection Reauthorization Act, the US Department of Justice and the Federal Bureau of Investigation (FBI) are working hard not only to make sure the laws are put into practice, but also to contain this problem (Hart 2009, p. 43). The most severe forms of human trafficking have been defined in U. S. law as sex trafficking in which â€Å"a commercial sex act is induced by force, fraud, or coercion, or in which the person induced to perform such act has not attained eighteen years of age†¦Ã¢â‚¬  (Troubnikoff 2003, p. 3). In order to perpetrate this crime, it needs at least twelve to fifteen people who will be actors. These include an agency manager, office staffs (at least three), recruiters (at least two), a coordinator, drivers, safe house, document vendors, corrupt public officials, operator, cook, and at least six armed men who will take charge of the â€Å"recruits. † It also needs an office space, office equipments, and a safe house. This crime model further needs mobile communication equipments, tainted cars, and high powered guns, and contacts with other transnational crime syndicates are essential in this operation that will facilitate the deployment of women to their prospective clients. Where and how this crime model operates? This type of crime operates in countries where many people are poor and are longing to escape from the grinding poverty. Among their base of operation are the third world countries in Asia, the former Soviet republics especially Russia and Africa. They can easily prey on young women through their promise of dollar earnings plus other benefits that are not available in their country. This crime model operates on two fronts: by fronting a fake man power agency which lured young women into prostitution under a false pretenses of high paying jobs as waitresses, dancers, models, and au pairs abroad, and by kidnapping beautiful young women. The ‘hired’ and kidnapped women will then be required to stay in the safe house where they will be strictly guarded on a twenty four hour basis. The role each actor played On the democratic front, the roles each actor played in this crime model are crucial and communication with clients as well as secrecy is of utmost importance. The roles played by the recruiters, coordinators, the armed men, and the agency manager are the most crucial as they are the ones that are most exposed to their victims. They would be the one that will be subject of the victims’ families rage if their crimes are divulged as well as the object of police manhunt. Thus, they would need to create fictitious names, addresses, and pertinent information. Like in ordinary manpower agencies, the manager confirms the applicants’ application and provides assurance to their â€Å"client† as well as direction of the entire operation. The recruiters are responsible for recruitment and hiring of women. But they need to be very careful because of the government drive to contain the problem of human trafficking. Indeed, they need to use all their convincing power that they offer real job. The agency manager is also the head of the entire operation and is responsible to make their operation smooth and successful. The role played by the coordinator is also important. He is the one that has contact with the clients. In other words, he holds key position and is in contacts â€Å"in some segments† of the operation, and â€Å"organize their services (Zhang 2007, p. 97). Zhang pointed out that the coordinator is central to human trafficking operation though they have â€Å"nothing more than the right connection for to acquire the necessary services for a fee† (p. 97). Drivers, cook, and safe house operators are also important actors towards the deployment of women. Under the law all these actors are equally liable for the crime. But the operation of this crime will not be successful at all without the connivance of a corrupt public official. Corrupt government officials who hold vital responsibility towards the review and issuance of travel documents makes the operation highly successful. The document vendors provide real or false document needed for the deployment. But on the autocratic front, the most critical role played by the actors is that of the armed men who must insure that no one could get away or escape. It is critical because if any of the victims escape, the full force of the law will surely hunt them, as well as those behind them. These men therefore need to be heartless, ruthless, and hardened criminals who would not hesitate to shot or kill anyone would attempt to escape. The Blue print of deceit Ciment and Shanty (2008) asserted that there are various schemes of deceits human traffickers employed to collect and traffic women for prostitution. Among these methods is deception, the recruitment of prostitutes, purchase or rent from relatives, boyfriends, and friends, Kidnapping, and as payment of debt (p. 220). This crime model is a rich source of illegal money as according to estimates, a single individual or a group involved in trafficking women and children for commercial sex â€Å"can make about US$122,000 from one woman in a year† Ciment, J. D. and Shanty, F. G. 008, p. 221) or an estimated 12 billion dollars annually. Deceptions of women are usually done through the form of either false promise of employment or false promise of marriage, or in some cases, a false promise of education. False marriages and mail order brides are used a means of deception to bring women for overseas prostitution. But all these promises are broken once the women are in the hands of the traffickers. They are then turned over to the safe house operators who insure maximum security with the help of armed men assigned to secure any possibility of escape. Recruitment of prostitutes also involved deception as despite these women knew what type of job awaits them. Ciment and Shanty noted that what they are not aware of is â€Å"the degree of exploitation to which they will be subjected (p. 220). The danger for this operation however is that when the supposed victims verify the identity of employment agency with proper government authorities regarding the legality of such employment agency, or the truth about the offered job with embassy of the particular country where the jobs are supposedly available. The same with the mail order bride, there is a need to verify the information of the man to be marrying with the embassy of the country where that man lives. If this is the case, there is a tendency that the whole operation will be disrupted as when formal complaints is made with government authorities regarding the discovery, the whole operation might be disrupted This operation therefore requires careful planning especially with regards to hiring, keeping and deploying women. One particular problem for them is that the families of these women are keen on the developments regarding their daughter’s longing to work abroad. In other words, they might be sensitive to anything that might be suspicious relating to working abroad. With various laws that apply to this crime such as kidnapping, illegal detention, illegal recruitment, exploitation of women and children and anti-human trafficking laws, they can easily be rapt by the authorities. That is, the families and friends of the victims can report to the authorities what ever they perceived as irregularity on the processes, the very time their daughter left their home as they are supposedly in touched with her, all through out the entire processes. In other words any thing that would create suspicion would mean risk for this business; risk in the sense that these families and friends might report to the police the disappearance of their daughters. Thus, they need to carefully lay out plans for deceitful their schemes. They might even involved in civic duties and social functions, befriend people in high places, and to even to the point of disguising as philanthropist in order to project an image that will unlikely to be suspected of crime involvement, and be generous to the families of the victims during the initial stages of the hiring. The actors in this crime model therefore appear harmless, genuinely concern, and would hardly be suspected of any crime involvement. Outwardly, they are not dangerous, dignified, and innocent but inside; they are ruthless, cruel and hardened criminals. The actors of this crime group however will use its entire means to control these women once they have gotten in their hands these women. They will confiscate all communication devices such as cell phones and devices, as well as passports and other travel documents to ensure no one will dare of escape. In order to appease the families of the ‘hired victims’ the agency might provide cash incentives or advance payment to which after everything has been facilitated particularly the deployment of women to their prospective clients, the office will banish in the thin air to transfer to a new location with a new name, new address, new schemes, but the same people, the same processes, and the same modos operande. Upon hiring of women, they need to provide assurance that everything is fine to avoid any suspicion. However, when this democratic approach proved ineffective, they will use violence to silence the families of the victims. Beeks and Amir (2006) cited that once a woman is in trafficker’s hands, the latter uses any and all means to control her: violence, including sexual assault, threats to the victim’s and her family’s lives, drugs, and threat to turn the woman over to unsympathetic authorities (p. 68). Beeks and Amid stated, â€Å"many women refuse to cooperate with the authorities because there was little or no protection, and they faced deportation, and threats against their families if they cooperate with foreign law enforcement† (p. 68). The extent of this crime model Trafficking of women for prostitution is the worst of all the types of human trafficking. According to Ciment and Shanty, there are an estimated 800,000 to 900,000 individuals that trafficked each year to which the majority come from Southeast Asia, particularly Myanmar, India, Thailand, and Cambodia. The former Soviet Union is now seen to be growing source of trafficking for prostitution and the sex industry (p. 195). The extent of human trafficking is not only confined in Asian countries and the former Soviet Union. Nicola (2009) noted that trafficking in human beings for sexual exploitation, â€Å"has involved all the European Union and more in general Western European countries in the past twenty years (p. 3). The extent of human trafficking for prostitution apparently is global because the demand for commercial sex is global. There are no doubts that about the global extent of trafficking in women for prostitution as according to Jeffereys (1997) prostitution has been â€Å"industrialized internationally† (p. 307). Jeffreys pointed out that prostitution is a result of the increasing â€Å"internationalization of the world economy, in which local communities in the third world become an integral part of the industrialized countries† (p. 308). Jeffreys explained that as a consequence of the lost traditional resources, such as land, paid labor or other means of income were felt greatly by women and girls who have to take care of children and family because of tradition or the disappearance of male support (p. 308). Jeffreys asserts, â€Å"Military prostitution and sex tourism have increased the global demand for prostitution† (p. 309).